Composition Photo Walk
Take at least 10 photos applying different composition techniques learned.
Experiment with Light and Color
Shoot photos in different lighting conditions and adjust white balance for creative effects.
Define Your Brand’s Core
Create a brand purpose, mission, and value statement for a hypothetical or real brand.
UX Audit of a Brand
Choose a brand and evaluate its user experience across touchpoints.
Design a Brand Experience Map
Map out the customer journey for a brand integrating key UX touchpoints.
Brand and UX Evaluation Report
Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.
Create a Storyboard for a Brand Experience
Develop a storyboard that uses storytelling to enhance user engagement for a brand.
Research Competitor Ads
Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked and potential improvements.
Design a Facebook & Instagram Ad Campaign
Plan and storyboard one ad campaign including target audience, ad creative, and copy.
Optimize an Existing Campaign
Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.